The Queensland Hotel

When new owners took over The Queensland Hotel, they had big plans—renovations, expansions, and a fresh start. But they also knew they needed a rebrand that honored the hotel’s legacy while reflecting its new direction. That’s where Kingfisher stepped in.
Our team crafted a bold, cohesive brand identity that would stand the test of time. We delivered a full-scale rebrand.
Rebranding an icon is no small task, but with the right strategy and creative execution, it can transform a business. The Queensland Hotel’s new look isn’t just a facelift—it’s a foundation for future growth.
This created a strong, cohesive brand that seamlessly extends across multiple projects—including the bottle shop, nearby motel, and hotel accommodation. It increased visibility and gave a refreshed, modern identity that respects The Queensland Hotel’s legacy while embracing its future.

We’ve been working with Mary and her team at Kingfisher Creative for over 10 years across several of our businesses, each with its own unique brand and corporate identity. No matter the project, they have always delivered outstanding results – fast, efficient, and perfectly in tune with our vision. They have the innate ability to capture the essence of what we’re aiming for, nailing every brief with precision. Their work has been instrumental in shaping our brands, and thanks to their expertise, we haven’t had to take on new clients for years – our business speaks for itself. Beyond branding, they manage our websites, social media strategy, signage, and everything in between, ensuring a cohesive and professional presence across all platforms. Their dedication, creativity, and attention to detail make them an invaluable partner. These guys understanding branding and they deliver beyond our expectations every single time, I can’t recommend them highly enough.

Vanessa Mendes

Owner