GM Law

The brief

GM Law was a thriving, Brisbane-based law firm but its brand wasn’t reflecting that.

Our creative process

We completed our research and then after brainstorming with the client came up with the positioning line of ‘Fast. Smart. Human.’ The client loved this approach so we set about developing a visual identity that supported this approach.

The final result was a modern, energised brand that was worlds-ahead of the previous logo and gave the firm a terrific foundation on which to build their website and marketing collateral.